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Effective Marketing Strategies in the Current Market

Marketing is a necessity when running a business. The brand will not reach out most of the market without the right marketing strategy. Marketing campaign aims to bridge the gap between the brand and the consumers. There are now dozens of marketing strategies available. Aside from the traditional marketing strategies, newer strategies are now used and effectively influence the market. Here are the common marketing strategies of today.

Text Marketing

Sending text messages or text alerts has been a marketing strategy ever since cellphone has become widely distributed in most countries. It reaches out the local market or national market. The content of the text alert is mostly promotions for new products or services. Discounts or great deals are also informed to the public through text messaging service.

Direct Mail

The most common example of direct mail marketing is distribution of leaflets and flyers in the business area. This is a great way of getting the interest of the market. This low cost marketing strategy is not always as effective as its potential.

Direct Response Strategy

The advertisement is designed to influence the market into calling the contact information as provided in the magazine, TV or radio ad. This is one of the most expensive marketing strategy still being used nowadays.

Catalogue Marketing

The catalogue contains all the products or services available as well as discounts or promotions offered by the brand. Some brands provide their retails and distributors with catalogue for marketing campaign.

Telephone Marketing

Telemarketing is basically a marketing strategy using telephone where customers are called for product promotions. Telemarketers must learn the various regulations in order to make the proper telemarketing campaign. Telemarketers must do a great job or this strategy will not be successful.

Drect Selling

Goods or services are offered personally by the seller in front of the customer. It has a high sale rate but it also consumes a lot of resources such as research and manpower.

Online Marketing Campaign

Online marketing is considered one of the highly effective new marketing strategy with relatively low cost in the market today. Both small and large companies are engaging in internet marketing in order to stay relevant in the competitive market. You can use email marketing or the social media platform when it comes to online marketing strategy.

There are still many marketing strategies used by different companies. Your products or services along with the market you are in can influence the type of marketing strategy you have to use. A great marketing plan is essential if you want to launch an effective marketing campaign. This will ensure that you get the best return with your investment. One tip from experts is to combine traditional marketing with modern marketing strategies.

Your resources can limit the suitable marketing strategies you can use. Consult with the qualified marketing expert to help you develop a great marketing plan.

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