Should You Go for Google or Baidu?
It’s without a doubt that Google is the widely used and most popular search engine in the globe. The thing is, Google gives results on a global scale which is not a good sign for business with a local market. This is true especially if you have a business in China and you have a website there, you may opt for new search engine provider which is Baidu.
SEO in China uses Baidu, which is basically a reliable and great option depending on the type of products and services that you wish to market. By this time now, you must accept that Baidu is the most preferred search engine and not Google. Believe it or not, this local search engine is receiving immense popularity every single day and therefore, if your site is operating in countries in SEA, then you’ll definitely make great use of Baidu.
Despite the fact that Google is operating worldwide and even in China, there are just few regions that uses it since Baidu is still the most visited. In other words, you are going to get higher chances to reach more clients in your local area by utilizing this search engine. Say that you want to use PPC marketing, this given option would be wise and practical actually if you combine it with Baidu. It’s for a simple reason that it’s cheaper and more effective with regards to generating more traffic to your site.
However, you have to know that it’s still important to do research before you make the transition from Google to Baidu. SEO experts in China will certainly help a lot in figuring out what search engine is perfect for your website. There is a possibility that you will have to use Google for your business but consider yourself lucky if your page can do better in these search engines. It is vital for web owners to look for a respected and reputable SEO marketing company based in China that will assist in analyzing the need of the page. There are so many things that need to be considered before you opt for any SEO strategy in China.
It’s imperative as well to ensure that you’re acquiring the right market for developing your site. If you’re not sure, then you may be wasting your time and money. If you will be hiring expert SEO in China to help you in your online business, then you have to find companies that can handle Chinese censorship a lot better. This is to ensure that your site is going to get the most exposure and a lot of Chinese folks can have access to your page.